Seven signs your website is costing you jobs

Most business owners only look at their own website when something breaks. Customers look at it every day, usually on a phone, usually while comparing you with two or three others. Here are seven signs it's quietly sending work to your competitors.

1. It's slow on a phone

Open your site on your phone, on mobile data, not Wi-Fi. If you're waiting for it to load, so is every customer, and many of them won't wait. Large photos and heavy page builders are the usual causes.

2. Your phone number is hard to find

A customer with a problem wants to call or message you now. If they have to scroll or hunt through a menu to find your number, some of them will tap back to Google instead. The number, and a WhatsApp button if you use it, should be visible on every screen.

3. It doesn't say where you work

"We serve the greater area" makes customers wonder whether you'll come to them. Name the towns and suburbs you actually cover. It reassures customers, and it helps Google show you to the right people.

4. Your services are lumped together

One page that lists twenty services in a paragraph doesn't help someone who searched for one of them. Each main service deserves its own page, with its own explanation, photos and reviews.

5. There are no real photos

Stock photos of smiling models in clean overalls don't build trust. Photos of your team, your vehicles and your finished work do. They don't need to be professional, just real and in focus.

6. The contact form goes nowhere

Fill in your own form today and see what happens. Do you get the message? Does the customer get any reply? A form that sends nothing back leaves customers wondering whether you got it, and they keep calling other businesses while they wait.

7. It looks abandoned

A copyright date from years ago, a "new website coming soon" banner or a services list that no longer matches what you do all suggest a business that may not answer. Small details tell customers whether you're still active.

Where to start

You don't need to fix everything at once. Start with speed, a visible phone number and a contact form that replies. Those three bring in the most extra enquiries for the least work.

Our free website audit goes through your site the way a customer would, on a phone, and shows you on video which of these apply to you.