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Privacy

Privacy policy

Effective November 6, 2026

This policy explains what personal information Frontfoot collects through this website, why, who we share it with, and the choices and rights you have. Frontfoot is run by Arno Swart from South Africa, so we follow South Africa's Protection of Personal Information Act (POPIA). This policy also covers the disclosures that apply to visitors from the United States.

Arno Swart is Frontfoot's Information Officer. For any question or request about your information, email arno@frontfootdigital.co.za or write to Frontfoot Digital, 53 La Cotte Street, Oak Glen, Bellville, 7530, South Africa.

Information we collect

When you request a free website audit, we collect what you type into the form:

  • your name
  • your work email address
  • your company website, if you give one
  • your type of business
  • what you'd most like to fix

If you email or message us, we receive your contact details and whatever you include in your message.

Like most websites, the services that host and deliver this site automatically receive technical information when you visit, such as your IP address and browser type.

We also use Google Analytics, loaded through Google Tag Manager, to understand how visitors use this website: which pages they view, how they arrived, their type of device and their approximate location. Google Analytics uses cookies and receives your IP address. We use these figures only to improve the website, and we don't use them for advertising.

Why we use it

We use your information only to do what you asked: send you an automatic confirmation, prepare and send your audit, reply to you, and talk to you about working together. We process it because you asked us to and gave it to us for that purpose.

We don't sell your personal information, and we don't share it for advertising. We won't add you to a mailing list or send you marketing you didn't ask for. If you'd rather we stopped contacting you, tell us and we will.

Who we share it with

We share personal information only with service providers that help us run this website and our business, and only so they can provide that service:

  • Website hosting and form handling: Netlify hosts this website and receives form submissions.
  • Website statistics: Google Analytics and Google Tag Manager measure how visitors use the site.
  • Email delivery: Resend sends the automatic reply you receive after using the form, and the alert we receive about your request.
  • Font and code delivery: Google Fonts and jsDelivr deliver the site's fonts and animation code. Your browser connects to their servers, which shares your IP address with them.
  • Email: our email provider stores the emails we send and receive.

We may also disclose information if the law requires it.

Information stored outside South Africa

These providers may store and process data in the United States and other countries. We use providers that protect personal information to a standard comparable to POPIA, and we only send them what they need to provide their service.

Your rights

You can ask us to:

  • confirm whether we hold personal information about you, and show you what it is
  • correct information that is wrong or out of date
  • delete your information
  • stop using your information, or stop contacting you

Email arno@frontfootdigital.co.za with your request, and we'll respond within 30 days. There's no charge.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to South Africa's Information Regulator, at inforegulator.org.za.

How long we keep it

We keep audit requests and related emails for as long as we need them to deliver your audit and follow up with you, and for no longer than 12 months if we don't end up working together. We delete them sooner if you ask.

Security

Form submissions are sent over an encrypted connection, and access to your information is limited to the people who need it to respond to you. If we ever learn that your information has been accessed without permission, we'll tell you as soon as we reasonably can.

Do Not Track and tracking by others

Through Google Analytics, Google may collect information about your visits to this website over time. This website doesn't respond to "Do Not Track" browser signals. We don't allow advertising networks to collect information about your online activity across websites through this site.

You can block Google Analytics by blocking cookies in your browser, or with Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Children

This website is for businesses and isn't directed at children. We don't knowingly collect information from anyone under 18.

Changes to this policy

If we change this policy, we'll post the updated version on this page and change the effective date at the top. If a change materially affects how we use information you've already given us, we'll let you know by email.

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