Blog
Notes on winning more work online
Practical articles for service and trade businesses on better websites, getting found on Google and replying fast enough to win the job.
Follow-up
Why the first reply wins the job
Customers contact two or three businesses and go with whoever gets back to them first. How to be first, even when you're on a job.
Websites
Seven signs your website is costing you jobs
Customers look at your website every day, usually on a phone, while comparing you with others. Here's what quietly sends them elsewhere.
Getting found
A Google Business Profile checklist for service businesses
Many customers find their plumber, electrician or installer on Google Maps. Ten things to check on your profile this week.
Websites
What every service page on your website needs
Someone on your service page is close to getting in touch. Make sure the page gives them every reason to.
Follow-up
What to ask in a quote form, and what to leave out
Quick enough that customers fill it in, detailed enough that you can call back knowing the job. How to get the balance right.
Getting found
How to get more Google reviews without being pushy
Most happy customers will leave a review. They just need to be asked at the right moment, in a way that takes less than a minute.
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