What every service page on your website needs
Someone who lands on your "drain cleaning" or "solar installation" page has searched for that exact service. They're already close to getting in touch. The page's job is to give them every reason to ask you for a quote, and none to go back to Google.
A headline that names the service and the area
"Blocked drain clearing in [your area]" tells a visitor they're in the right place. A clever slogan doesn't. Say what you do and where, in the words people actually type into Google.
The problem, in plain language
Describe the signs that bring people to this page: the slow drain, the tripping switch, the gate that won't open. Customers want to see their own situation described back to them. It tells them you understand the problem before they've said a word.
How the job works
Walk through what happens, step by step: the first call, the visit or quote, the work and the clean-up. Photos from your own jobs, especially before and after, make it feel real and manageable.
What affects the price
You don't have to list prices. Do explain what makes a job bigger or smaller, and say clearly whether quotes or call-outs are free. Taking the uncertainty out of the first step removes a big reason not to get in touch.
Proof
Show reviews that mention this specific service. Add any qualifications, registrations or guarantees that apply. Specific proof is more convincing than general claims about quality.
A short FAQ
Answer the three or four questions you hear most on the phone: how long the job takes, whether someone needs to be home, how soon you can come out. Each answer removes a reason to hesitate.
A way to get in touch on every screen
On phones, keep a call button and a WhatsApp button in easy reach. Add a short quote form, and make sure every enquiry gets an instant reply, so the customer knows it arrived and doesn't keep shopping around.
Fast on a phone
Most of these visits happen on a phone, often on a weak signal. A page that takes too long to load loses people before they've read a word. Keep pages light, compress your photos and test them on a real phone.
Our free website audit checks your service pages against this list and shows you, on video, which changes would bring in the most enquiries.